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Whether you’re a fragrance fan or simply want to try a new scent, the new ‘My Fragrance App’ from The Fragrance Shop makes picking the perfect perfume perfectly simple. A first for the fragrance industry, the app asks a series of questions about your style and personality before building a profile of your favourite scents and fragrance traits to create a unique scent profile. This innovative perfume and aftershave recommendation app uses complex algorithms to help you to find your perfect fragrance based on your unique taste profile. Your personalised Try List features the top five recommendations based on your profile and, each time you try a fragrance, you can rate it and refine the search even further. The app is constantly updated with new releases so you’re always up-to-date with what’s big in the world of fragrance. ‘My Fragrance App’ has been developed by the experts at The Fragrance Shop. With over 170 stores nationwide, all staff undertake rigorous training to become fragrance consultants with second-to-none knowledge when it comes to helping customers find the right fragrance. With a Feefo Gold Trusted Merchant Award under its belt and millions of happy customers, The Fragrance Shop delivers unparalleled understanding and first-class customer service packaged together with outstanding value. ‘My Fragrance App’ brings this superior expertise direct to your phone. As well as building your own profile, you can also create profiles for friends and family. With 85 percent of Brits confirming that receiving fragrance as a gift is special, it really is the perfect present. However, The Fragrance Shop understands this can be a daunting task so ‘My Fragrance App’ could spell the difference between festive failure and a very Merry Christmas indeed. It couldn’t be easier when it comes to shopping with ‘My Fragrance App’. Use the app to find your nearest store and check stock, or you can order online or even take advantage of the Click & Collect service. Plus you’ll receive special offers based on your shopping history, likes and dislikes too. And if the worst comes to the worst, The Fragrance Shop’s new 90-day return policy means you can rest assured that you can always swap a scent to something more suitable if you need it. It’s just another fantastic way that The Fragrance Shop puts its customers first.