Subscribe to our newsletter:


  • Business
  • Education
I want this app
Download from AppStore

This app does not promise a mythical formula for entrepreneurial success, but it will help you:

• Learn about entrepreneurship
• Access more than 80 new venture case studies
• Interactively develop your own startup idea

There is full detail on effectuation, an expertise-based approach to entrepreneurship, in written, audio and video format. If you are new to effectuation, you can start at the beginning. And if you are already familiar with effectuation, you can skip to just the part you need. There is an interactive map which walks you through the effectuation process, step by step, and lets you share your current thinking with your collaborators. So dive in, create your future, and have some fun.