Discover the simplest resource to find and buy leading eco-friendly and cruelty-free personal care, cosmetic, food and household product alternatives to commonly purchased products. There are several ways to view our recommendations: - Swipe through our product comparisons - Use our search feature - Browse by category - Scan barcodes of products you are interested in - Save your Favorites, to view later For each alternative product we suggest, we let you know why we recommend it, and how you can purchase it immediately through the app, or at a local (ti-state) retailer. By purchasing these products through the app, you support future recommendations by My Conscience, My Choice. Connect with a community of mindful consumers who aspire to lead conscience-driven lifestyles. Get started now on a positive lifestyle change!