Steve Jobs’ former employees and executives are speaking out about the new unauthorized book about Steve Jobs, called “Becoming Steve Jobs.” The book goes up for sale on Tuesday; in it, according to a report from The New York Times, execs at the company talk about the authorized biography by Walter Isaacson, called “Steve Jobs,” which came out in 2011 shortly after Jobs died. According to Tim Cook, Isaacson’s book “…didn’t capture the person. The person I read about there is somebody I would never have wanted to work with over all this time.” He went on to say it did a “tremendous disservice” to the man who brought the company back to life.
Jony Ive also criticized the Isaacson biography last month, saying he’d only read parts of it but his “regard couldn’t be any lower.” Eddy Cue put his approval on the new book via Twitter last week, saying “…Well done and first to get it right.”
It’s rare for Apple executives to speak out; it tells us that Apple is willing to go to lengths to show the public what Steve Jobs was really like.
