On the heels of Walter Isaacson's widely anticipated biographical book about Steve Jobs scheduled for release on November 21, Adam Lashinsky, FORTUNE magazines's tech reporter, plans to release a book titled “Inside Apple: How America’s Most Admired — and Secretive — Company Really Works.” One major difference between both books is Steve Jobs cooperated and encouraged others to cooperate with Mr. Isaacson whereas Mr. Lashinsky is getting no such support.
As reported by All Things D:
“Doing an unauthorized book is harder,” said Lashinsky. “But what you get is well-reported information, which is outside the message Apple wants to deliver, and there is so much good stuff, this company worth far more than an article.”
“Inside Apple” will be more about the entire company, which has vaunted from near death only 15 years ago to become one of the most highly valued companies in tech and, in fact, globally.
Mr. Lashinsky's book is expected to be released on January 18, 2012.
We'd like to get your opinion on something. What kind of book gets a more honest and thorough perspective. One written with the support of a person or company, or one written without such support? Leave your comments below.