The Apple campaign called “Shot on iPhone 6” has been attacked by a guerrilla advertising campaign. Earlier in March, the tech giant launched the campaign which shows crowd sourced photos from people with the iPhone 6. Each billboard shows one image taken with the words “Shot on iPhone 6” underneath, and the photographer’s name. Two Bay-area people have taken it to the next level with selfies they are saying that they are “Also shot on iPhone 6.”
According to the one person involved, “Our thought was that people don’t always take pretty pictures on their phones, so we thought it would be funny to show the other, non-beautiful, photos people take.”