Two-Thirds Of App Store Are "Zombie" Apps

news by Matt Tennison, 31 Jul 2012 rss subscribe
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Apps on sale



When you hear Apple declare 650,000 applications are available on the App Store, you might think that's a huge number, and it is. However, approximately two-thirds of the apps (roughly 400,000) on the App Store are un-downloaded, un-ranked apps that don't do well at all. Many blame this huge problem on Apple and its poor search algorithms - it can be very difficult if you are a small, independent app developer looking to get your apps discovered. The App Store tends to focus on the big apps, from big companies - you see top lists almost everywhere, and apps tend to be ranked by reviews - so what if you haven't got any reviews? Unless a user specifically looks for your app, it's unlikely to be found. According to AppleInsider.com, Apple is attempting to improve this problem, and has acquired a small mobile application search engine, called Chomp, for around $50 million. The company intends to integrate the methods used in Chomp into the App Store, to help smaller developers get discovered. And changes are being made - last month we reported that users found results pages had changed, giving priority to relevant apps and popular apps, but this was quickly changed back. It's a tough thing for Apple to get right - it needs developers to trust the platform, but if small developers have a hard time getting off the ground, they won't stick around. But how do you ensure users are getting quality apps if you give them apps that don't have any reviews?  

Matt Tennison

Matt is a technology enthusiast, particularly surrounding smartphones and Apple products. Living in the UK, Matt passionately follows all of the latest news on Apple from across the globe.