Campaign: The Game Price: $1.99 For: iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad with iOS 3.1.3 or later Step into the glamorous world of campaign marketing with Campaign: The Game and feel what it’s like to be responsible for the most engaging campaigns the world has seen. The simulation game itself was created by a few advertising veterans, which leads you to believe you’re getting a glimpse at reality and not just a make believe world. You’ll be in charge of running your very own ad agency and it’s your job to secure the clients and plan the campaigns. You’ll be responsible for attending client briefings where they will give you much-needed feedback, you will perform media planning, and undertake guerrilla marketing campaigns. Be prepared though because your clients are no run of-the-mill clients, no way: yours will be looking for campaigns for such things as “absurd gardening,” “adorable zombies,” and “sensitive ninjas.” You’ll also work with pop stars and advertising superstars as you try to wow your clients with creative campaigns. Now these are some crazy clients to try to please! You’ll have a chance to run not only the planning but the creative department in each campaign. You’ll step into the shoes of art directors, copywriters, and advertising executives. Just like in the real world, you’ll also be throwing parties, attending festivals, and doing whatever it takes to make these clients happy with the campaign. They’ll even have surprise issues and chaotic problems pop up that they’ll throw at you and expect you to fix.
As is the case with simulation games, it doesn’t take long before you’re fully invested and really becoming part of the game. You’ll start thinking, eating, and breathing advertising before you even realize how addictive the game is! Your ultimate goal is not just to make your client happy, but to go before a world famous Festival and wow everyone there as well. If you can accomplish both these goals, then you’ll walk in the shoes of an immortal advertising guru!