The Internet has turned our existence to a whole new level. It has revolutionized communication channels, to the point that it is now our preferred medium of choice. In almost everything we do, we use the internet. Ordering food, buying a new mobile phone, sharing a moment with a friend, sending pictures over instant messaging with nearly half the world’s population wired to the internet. When we talk about marketing on the internet, any advertisement that a business or brand does on the internet to promote any products, person, service, business or place for that matter, can be considered as online marketing.
Understanding Online Marketing
For most businesses and brands, the goal of online marketing is the same as any other type of marketing - grab and capture potential customers' attention. Once you have someone's attention. The objective is to get them like and trust you. According to an expert from Paddle Marketing, a cohesive marketing strategy can help the brand and attract a steady supply of new customers. It is a formula for turning potential customers into buyers. To understand it more clearly, Instead of trying to get someone to come to your store, for example, you're typically trying to get them to come to your website. Just as with going to the physical store, a certain percentage of people who come to your website are going to browse around and another percentage of them are going to buy. That is how online marketing works in a nutshell.
Types of Online Marketing
There are essential types of marketing that can be done online. Breaking it into categories: organic marketing and paid marketing. Organic, free considered as free marketing. Paid marketing, on the other hand, it pays for itself by having the right type of offer.
1. Search Engine Optimization (SEO)
SEO is the act of getting one's website articles and pages ranked in search engines. Once you figured out what to write, what your target market is searching for, and looking for. This is where SEO comes into place. You can earn tens of thousands and even hundreds of targeted visitors to your website as long as you are implementing good SEO tactics.
2. Search Engine Marketing (SEM)
SEM provides an avenue for displaying ads through networks such as Google and other paid search platforms that exist across the web throughout social media.
3. Social Media
One of the hottest forms of marketing anything online right now is through social media platforms such as Facebook, Instagram, amongst others. Social media provides direct access to millions of internet users.
4. PPC (Pay Per Click)
With this type of marketing, you pay each time that an ad is clicked on.
5. Influencer Marketing
Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace. It is really important for this type of marketing to find the influencers that are in your niche.
Blogging is one of the best forms of marketing online. It is easy and It is free and it gives you a stage to build a target market.
7. Video Marketing
Video Marketing is a great avenue for exposure on the internet and utilizing a platform like Youtube to deliver products, services, and other useful information. It is also a great way to grow your brand and create word of mouth.
There are plenty of marketing strategies you can use and are widely open. Aside from these tools, you can also add infographics, tutorials, and many other forms of marketing. As long as it is done the right way and not used to lure other people in doing bad things, you will see immense results from this.