Why you should use Instagram for Business
If your brand isn’t utilizing Instagram to elevate your company’s potential, then what are you doing? Instagram is one of the most powerful marketing tools today. If you’re looking for all the tips and tricks look no further, we’re breaking down everything you need to know and how to use Instagram for business.
Switch to a business account
Most importantly, when utilizing Instagram as a business tool, you have to switch to a business account. This gives you access to essential features and analytics that your company will need to succeed on Instagram. Regular profiles do not have the same capabilities.
To switch to a business account, go to your profile and tap the simple with three horizontal lines. Next tap settings, then account and switch to professional account. Tap business, then if you’d like you can follow the remaining steps to connect to a business profile. Finally, select your business category, enter your personal information, then you’re done.
Set your account up for success
After switching to a business profile, you’ll want to set your account up for success. First, create a bio that is informative and demonstrates who you are as a company. This is one the first things people see when coming to your profile.
Next, use your logo as your profile photo to be easily identifiable. Again, this is part of your overall first impression.
Then, take advantage of call-to-action buttons including contact information, the message button, donate button etc. You will want to cater this to the specific needs of your business.
Finally, use the highlight circles to highlight and categorize and save your stories according to testimonies, products or updates.
Shoppable Posts and Stories
If you are trying to sell a product on Instagram, shoppable posts and stories are a must. This is one of Instagram’s new features which makes it easy for ecommerce brands to make their products shoppable directly on the Instagram app. Instagram growth company, Kicksta, knows everything there is to know about shoppable content.
Wondering how to use IGTV for Instagram for business? IGTV is a format for longer, permanent video for deeper storytelling. These videos serve a greater purpose in your overall strategy in comparison to stories.
You can use IGTV to show tutorials, campaign releases, behind the scenes of your business, try-on hauls for clothing and testimonials from clients
Captions & Content
Last but certainly not least, captions and content are crucial in learning how to use Instagram for business.
Creating a cohesive feed using similar brand colors, planning and arranging posts ahead of time using apps like Planoly and Later, will create a seamless and aesthetically pleasing feed to attract followers to your account.
In addition to the aesthetic of the photos, you’ll want to focus on quality caption content. Captions should include a call to action, eye-catching, but not overwhelming emojis and if applicable use user generated content to increase community engagement and unity.
If you want to utilize Instagram to its fullest potential, quality captions and content are crucial for success.