2021 is now in full swing and this means we should already have a clear idea of the web design trends currently making an impact in the online world. As your website is where customers form their first impressions, you must stay ahead of the curve by providing them with a website that features some of the latest design trends and features. It shows that your business has its finger on the pulse and is one step ahead of your competition.
We have listed some of the current trends in web design which we expect to continue well into 2021 and beyond. Why not think about implementing them into your website design? Plus, you could take a look at these cool Wix websites if you need additional inspiration for your own design.
In no particular order, the web design trends we think we will all witness in 2021, are as follows:
1 Stress-Relieving Dark Mode
Already implemented on major sites such as Twitter, Google, Facebook, YouTube, Apple, Instagram, and WhatsApp, ‘Dark Mode’ is something we expect to see on increasing numbers of websites in 2021.
This mode displays pages in lower light with darker tones, and it has already proved popular with users. The bright white colours that websites traditionally use can cause stress on the eyes which results in headaches and less productivity. As ‘Dark Modes’ on websites continue to trend, many customers will come to expect it. Do not give them a reason to leave your website and find a competitor website that offers visuals less taxing on the eyes.
2 An Increase in Chatbots
Considering the ongoing struggles against COVID-19, there has been a massive increase in online sales across the board. People stuck at home have had to get much of what they need online. As you can imagine, this has left customer support teams under enormous amounts of stress. Chatbots offer an inexpensive solution that can help these teams relieve the stress of being inundated with calls, emails, and messages through live website chat features.
The AI used in chatbot has improved massively in recent years and provides an excellent solution, particularly for the more repetitive support queries. This allows your human support teams to deal with more pressing customer issues. Your chatbot scripts could also redirect particular complaints to your human support team when required.
3 Embedded Website Videos
Most of you will have witnessed many websites now incorporating embedded videos on the homepage. Not only does this look fantastic, it lets your potential customers see what your business does in more detail. They could provide a glimpse of your workforce performing their duties, showcase your products in full motion, or deliver a message that matches that of your company. It might not be the answer for every website, but we do predict this website design trend to become one of the biggest of 2021.
4 Immersive Virtual Reality
As the coronavirus pandemic has rumbled on, businesses have had to come up with creative new ways to entice website visitors to make purchases. Virtual reality is increasingly being used on websites to give customers more of a natural feel when they browse stores and products. Many have set up virtual tours which allow customers to walk around the stores as if they were there themselves. Art galleries, car showrooms, and hotels, are just some that have started to adopt this technology on their websites.
5 Improved Detailed Footers
Website footers always provide a function, they provide customers with important information about your company such as how to contact you. However, they have almost become a forgotten or neglected part of web design. Every footer looked the same. Well, not any longer, as a current trend has brought life to this typically functional, but unattractive part of a web page.
Called ‘footer boosters’ page footers now add additional elements to the bottom of the page. Some offer customers the ability to sign up for newsletter subscriptions while others might show the weather forecast for the next few days. The possibilities are endless but it is nice to see page footers finally getting some love.
The Final Word
There are numerous things you can do to enhance your business reputation, but none will come close to the impact a website created using the latest trends will provide. A website is the reflection of your business. So, if it is falling behind in the latest web design trends, this might suggest your business does not take its image too seriously. Conversely, an aesthetically pleasing website that is functional, user-friendly, and incorporates many of the latest trends will have the opposite effect.
If you have plans to design a new business website, or rethink your current one, ensure you consider the above website design trends of 2021.