Many application owners focus on parts of mobile marketing such as keywords and installs. But optimization is also important for promotion for your app.
You should run the optimization before launching the application. It was more useful for promotion for your app than after app launching. Optimization or ASO is about improving several parts of your app: keyword cloud, title, icon, full & short description, and screenshots.
Keywords are the search queries of your potential users. Preparing a large keyword cloud helps you with promotion for your app. Keywords will be useful not only for optimization but also for installs from search. Do not limit your keyword cloud to some 50 or 100 words. Not all of them will be appropriate for your campaign, and you should sort them out. They must be accurate and correct. Use keywords in your title, description, and keywords field.
Then you need to optimize your descriptions. The Android algorithm pays more attention to it than the App Store. Although you can use the same principles for both platforms. If you don't know how to start, you go to your competitors' apps and analyze them. Write some paragraphs with clear structure and call-to-action for promotion for your app. Then, add 5 to 10 keywords in a natural way. Finally, check your text in the Natural Language API tool.
The icon is the first thing to grasp your attention. It should reflect the theme and features of your application. The same is about the screenshots. We recommend using texts with keywords on them to improve your app’s rank. The title of your program should contain information about the purpose of promotion for your app.
We recommend not to forget about optimization because it is an important aspect of promotion for your app.
Keyapp.top is a self-service platfrom for application promotion with keywords installs and search optimization.