According to recent stats, iOS app users spent almost twice as much on the Apple App Store as Android users on the Google Play Store in the last quarter of 2020. Thus, the Apple App Store earned $19 billion, while Google Play generated $10.3 billion. Apple owners are more solvent, which means an IOS application can bring more profit to the owner. If you want to attract new customers and make the buying process more convenient, then you should consider creating a mobile app that will take your business to the next level.
There is no single category of users who will benefit from having a mobile app. There are various use cases and solutions for different purposes and users. Here are some of the most common target customers.
A mobile solution systematizes the work of all structures within the company and branches, automates interaction with customers, and helps to receive feedback quickly. With the help of an app at web page, it is possible to analyze the effectiveness of employees and eliminate costs.
The application will attract buyers and increase the number of repeat sales. Besides that, you will be able to set up individual Push notifications for each user and create an effective loyalty system. The application can be integrated with CRM, enterprise management, and accounting systems.
It will help to attract the target audience quickly and get the first profit, bypass competitors with the help of modern technologies, and present your product to potential investors.
Many business owners still wonder why they need a mobile app and what benefit the solution will bring to their companies and business. Here are some of the things that you will get in return from a mobile app:
- App Store users download more paid apps than Google Play customers, so a product with a paid download or in-software purchase will be a profitable investment in your project;
- The target audience of IOS applications is people with above-average income who are actively buying new solutions on the market;
- IOS applications allow you to implement numerous useful functions for different requests;
- Fast product development time: Apple devices are unified and have fewer versions than Android, so mobile app development requires less time.
Mobile application development has many nuances, but developers tend to make the same mistakes. Let’s take a look at the most common shortcomings so that you have an idea of what you should avoid with your project.
When designing a mobile application, you always want to take into account all the nuances and add as many different functions as possible. However, this approach is not entirely correct.
Android and iOS are completely different operating systems. They have a different approach to user interface design, navigation, etc. You should take into account certain nuances when creating mobile applications:
- Apple devices do not have physical navigation buttons, while Android devices often do;
- There are completely different principles of building user interfaces depending on the platform. Android uses the so-called Material Design, while for the iOS interface, principles are strictly described in the HID documentation;
- Different audiences use different operating systems; therefore, a deep analysis of the target niche is required;
- Different types of monetization — An Android user is often not willing to purchase a subscription and is more tolerant of advertising than an iPhone user.
When creating a new application, a well-thought-out server architecture is crucial. The programming language that will be chosen for writing the application will be less important. When designing a new mobile application, a development team should take into account not only those things that will be visible to the user but also the application architecture, a set of external services, the database structure, and server logic.
The design of a mobile app should be made for the comfort of end-users and not the development team. Therefore, it is crucial to understand what your audience will like the most.