The online casino represents huge business in 2021, generating a whopping £5.7 billion in the year ending March 2020. This yield grew by 8.1% on the previous years’ figures, while further growth is forecast this year too.
While many factors continue to drive this growth, the competitive nature of the market and its diverse range of independent and established casinos are undoubtedly pivotal.
However, this can also make it hard to identify the best online casino brands.
So, here’s some tips on how to compare the UK market and identify the best operators.
1 Understand Why You Want to Gamble Online
This may sound like a strange piece of advice, but it recognises the fact that not all gamblers are created equal, either in terms of their bankroll or the type of experience that they’re after online.
It’s important to understand your own motivation for gambling online, however, as this will inform the precise type of casino platform that you want to prioritise.
For example, if you’re a casual player in search of immersive gameplay and a broad range of titles, you should consider focusing on the games’ library boasted by each operator. We’d also recommend new Microgaming casinos in this instance, as they feature the largest range of slots and progressive jackpots in the marketplace.
Conversely, if you’re a high-roller in search of big returns, focus primarily on the progressive jackpots available at each site and whether or not they’re running a particularly generous welcome offer.
2 Pay Attention to Each Site’s Return-to-Player (RTP) Rate
Of course, regardless of why you choose to play at any online casino, it’s important that you’re able to make the most of your bankroll and minimise losses where possible.
Fortunately, licensed online casinos are required to publish the return-to-player (RTP) rates of their games, which in turn enables players to calculate an overall RTP that they can expect when playing on a particular platform.
The RTP rate describes how much you can expect to recoup on average for every pound wagered, while it can vary wildly from one game to another. For another, some single-deck iterations of blackjack deliver an RTP rate in excess of 99%, while the figure for high-variance slots can fall as low as 90%.
It’s crucial that you review this information as a player prior to choosing a casino, so you can make your bankroll stretch as far as possible!
3 Utilise Real User Reviews
You may have come across independent casino review and comparison sites online, and these can be great resources for objectively finding high quality casinos.
However, it’s important to identify the best datasets when reviewing these sites, so that you can make a really informed decision that benefits you as a player.
For example, these sites often feature first-hand user reviews and ratings, allowing you a unique insight into real-world experiences and what you can expect as a player.
This, along with comprehensive professional reviews and information pertaining to welcome offers, definitely contributes to a well-rounded choice that delivers the best possible online experience.