Instagram isn't considered one of the best marketing tools, but that is because the larger companies have a hard time breaking its formula with raw capital alone. They have to pay massive amounts to influencers on Instagram to receive far less value for money than if they paid Facebook or Twitter influencers. As a result, smaller businesses are able to sneak into the public view and make some gains on a brand-by-brand level. Here are a few Instagram features that favor smaller businesses.
1. Create a Wall of Branding Messages
Put simply, you can turn your Instagram account into a big repository of your branding and marketing messages. All you have to do is put your evergreen stuff in there, and it will still be interesting to the people who visit. Added to which, it helps spread your brand message on social media.
2. You Can Buy Attention Three Ways
These days, you can pay for Instagram promotion through their marketing systems and tools. This is expensive and fairly inefficient. You can pay influencers and celebrities to promote your brand, but that is even more expensive. Or, you can go online and buy Instagram accounts from a company like Fameswap, and then exploit the accounts of other people who have already built up their audience.
3. Test Your Ads Through Instagram Stories
This is a trick as old as time. You can run all your most shaky ads through Instagram to see how people react. Oddly, if people do not react at all, it probably means your advertisement is okay for mainstream use but may need improvement. Nevertheless, taking a few chances and running a few risky ads through Instagram is rarely a bad thing, even if you don't gather much data.
4. You Can Ask Your Customers For Input
As with all social media, you can ask your followers and potential customers for input on your services, your products, your brands, your offers and your social media posts. As a smaller business, you can be more interactive and authentic with your customers.
5. Watch and Maybe Even Copy Your Competitors
You can copy your competitors posts, ideas and sales. You can check out what works for them, and then make your own version. The great thing is that there is nothing they can do about it. Plus, you don't have to try their methods right away, you copy their stuff, make your own, make it better, and then release it when the time is right.
6. Try Instagram Live For Certain Promotions
There are certain companies that are able to make the most of Instagram live. Haunted houses are pretty popular at the moment, and there are times of the year when fireworks are popular too. If you are running events that are live themselves, like live standup comedy, then you can do very well with the Instagram Live features. There are even people making unboxing videos of their own products, so you could try that too. They seem to be oddly popular for unknown reasons.
7. You Can Upload Videos of 60 Minutes
If you run a business account that is verified, you can run videos of up to 60 minutes. If you have the sort of content or even the types of services that warrant a 60 minute run-time, then you have an advantage over all the accounts that cannot post 60 minute videos.
8. Get Yourself Listed on Google
If you have a fully fleshed out Instagram profile and a well maintained Instagram account, then you will appear on Google when people are searching for your business. It doesn't have a big impact, but it is one more Google result in your favor, possibly ranking above the Instagram profile of your competitors.