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Makeup Genius app review: find the perfect look before you buy



In today’s world the modern woman has so many choices when it comes to makeup it’s hard to find the right look: there’s just so much to choose from! There are color guides and you can consult with in-store personnel to find the right look for you, but you can also use Makeup Genius by L’Oreal to find the perfect look for you. This ingenious app allows you to see what the makeup might look like on you before you make a purchase. It’s a free app, and it’s compatible with iPhone, iPad, and the iPod touch.

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Makeup Genius


A Virtual Makeover

If you’ve shopped for makeup recently you’ll know how expensive some of the product choices can be. Makeup Genius is designed to let you try out a new look without having to purchase it first. This app can save you a lot of money! It’s amazing how well it works: it really is just like you’re looking in the mirror. You may even have a hard time convincing yourself you don’t really have the makeup on.

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An obvious drawback with this app is that it’s exclusively dedicated to L’Oreal products, so if you’re not a fan of L’Oreal I’m afraid you’re out of luck. Having said that, there’s extensive access to L’Oreal products within the app so chances are you can easily find a great look for you. One other problem I had with this app was getting it to recognize a face. On the first couple of attempts the app simply froze on me. Once I was able to get it to work it did work well. This app will require 33.2MB of space on your iOS device.

A Virtual Makeover image

How it Works

The app uses the camera on your iOS device to scan your face into the app. You can choose different looks within the app. It works just like face time so you can move your face to look at yourself from different angles. You have the option to try full looks that L’Oreal has created, or just individual products if you prefer. Simply tap on a color and you’ll see what it will look like on your face in real time. It really is just like looking in a mirror!

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L’Oreal has an extensive category of makeup products and you’ll find most of them available to try out within the app. Once you have the app working it’s pretty seamless. The transition from one choice to another happens instantly so you can try out a lot of looks in a very short period of time. It’s also a fun app for your young daughter to try: they can see what they’ll look like in makeup and you don’t have to really let them put any on. It makes a great compromise. Most little girls like to dress up!

How it Works image

Makeup Genius


Pros and Cons


  • Simple to use
  • Works seamlessly, you’ll feel like you’re looking in the mirror
  • Extensive catalogue of L’Oreal products available to preview
  • Great way to let your young daughters see what they’ll look like in makeup without actually wearing any


  • The app sometimes freezes when attempting to scan your face
  • Only allows you to try L’Oreal makeup

Final Words

This app is a must-have if you love makeup but don’t want to spend a lot of money before you find the right look. You can see what you’ll look like in any L’Oreal product without ever having to really try it on. It’s a revolutionary idea.

Makeup Genius

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Cherry is a hard-working writer and an aspiring web designer who can't go a day without using her favorite apps. She's always on the lookout for new apps and enjoys discovering ones that others have overlooked.